At LendingClub, I created the company’s very first content strategy, and I built the first website team. This team would go on to redesign the company’s entire website, launch a refresh of the company’s brand, and ship the company’s first content management system for internal stakeholders.

As Director of Product Management for Content and Website, I created a team that comprised two content managers and an Agile scrum team. I partnered with designers, researchers, and product managers across the business to set up a series of Test & Learn Cycles, the output of which would guide and inform our team with valuable insights and key health metrics. Test & Learn Cycles made it possible to roll out a high-performing new website and brand without compromising LC’s financial objectives.

Goal

• Increase conversion rates by 2%

Outcomes

• Exceeded goal within 6 months of launching MVP site; 4.5% increase in conversion

• Mobile optimized web component of project drove large portion of the 4.5% increase in conversion

• $250M in quarterly revenue increase with final go to market productized website redesign

• CMS introduced significant business efficiency for the Marketing teams; allowed LC to improve its SEO strategy

• New CDN / networking protocol which LC didn't have before. Dramatically improved LC web performance. Also required for mobile optimized web (MOW)

• Stood up LC’s first production level A/B test infrastructure, and replaced a homegrown testing tool with Optimizely