As Handpick's Director of Product Management, I provided my team with the vision and the strategy to deliver the ultimate ingredient and recipe app, as well as meal kits sold through online grocery retailers. Together, we created a proprietary ingredient-pairing technology platform that leveraged social media data insights to create meal kits that appeal to even the pickiest eater.

Some high-level accomplishments on Handpick's B2B and B2C products:

• Led and managed a team of content managers, designers, and product managers that are in charge of developing Handpick's B2B website, eCommerce products, recipe apps, and content pipeline

• Shipped the company's redesigned iOS app and first Android app, increasing user acquisition by 10x and engagement by 5x. The iOS app was named Best App in Food & Drink and was featured on the Homepage

• Analyzed social data insights to understand what influences consumer food consumption

• Led the ideation, strategy, and launch of Handpick's first eCommerce website, and subsequently helped launch similar eCommerce experiences for grocery retail partners

• Researched, designed, and implemented Handpick Smart Groceries, the company's first monetization strategy and revenue model based on creating meal kits that are designed around grocery retailers' SKUs/CPGs

• Reinvented Handpick's content strategy by creating an in-house production lab of original recipe and dish content, including meal kits, recipes, and various food editorial content, while maintaining the company's supplemental corpus of aggregated recipes and dish data

• Partnered closely with the Engineering and Data teams to devise a series of machine learning models and internal tools to analyze recipes, ingredients, and social food post data