For companies approaching angel, seed, bridge, & series A rounds

Startups don’t fail from lack of ideas.

They fail because of poor execution.

Product Strategy. Customer Obsession. Product Vision. Having a firm grasp on these elements are critical to the survival of any business, obviously.

But in early-stage startups, knowing what to build is only half the battle. The real challenge? Getting it built, tested, shipped, and adopted. With speed.

Too often, founders and investors have a product strategy that doesn’t articulate the “how”, lacks consideration on infrastructure and scalability, and this turns out to be a recipe for failure, one in which the vision hasn’t resulted in a viable product. They hire too fast, plan too much, and launch too little. Feedback loops are slow, priorities get fuzzy, and momentum stalls.

That’s where I come in.

Just-in-Time Product Essentials

I help early-stage teams like you set up the rituals, frameworks, and workflows that drive high-impact execution— so you don’t have to hire a full product org before you’re ready.